Wednesday 27 August 2014

Ethnic models 'won't sell in Australia'

Claims the fashion industry is suffering from 'catwalk discrimination' have sparked a debate about the ethnic background of Australia's models.

Ethnic marketing experts say that Australia is 15 years behind the rest of the world when it comes to using people from different backgrounds to sell products.

But advertisers say they are simply responding to the demands of Australian consumers.

Cleo editor Sharri Markson says that ethnic models are often told they will not get work in Australia.
Cleo editor Sharri Markson says that ethnic models are often told they will not get work in Australia.

Cleo magazine editor Sharri Markson conducted a survey of models working in Australia and was surprised to discover that few came from ethnic backgrounds.

"We looked at the major modelling agencies in Australia and in total there was 1,100 models," Ms Markson said.

"[But] only a handful are from an ethnic background. There were literally only 16 Chinese models and seven Indigenous [models]."

Ms Markson says that ethnic models are often told they will not get work in Australia and the agencies are reluctant to use them.

"The owner of one of the major modelling agencies, Pricilla's, said it was very sad but they often have to turn away a beautiful black model or beautiful Asian model," she said.

"They have to tell her the beautiful truth that she just won't find full-time work in Australia and it's not worth her while. Black, Asian or ethnic models don't sell here."

Consumer psychologist Adam Ferrier says the fashion industry and Australian advertisers are not racist and are simply responding to consumers.

"I think the claim that the industry is racist is just Cleo looking for a headline," he said.

"I don't think race comes into it at all, I think what they are trying to do, what advertisers are trying to do is find the right model and then use that model.

"They don't care what race model is, they don't care how tall or short she is or anything. All they care about is, is she going to move units."

Multicall Connexions chief executive Sheba Nandkeolyar says that over one quarter of Australians were born overseas but that diversity is not reflected by marketing and advertising agencies.

"I make no bones about it, as a marketer, as a person who leads an advertising agency which targets multicultural audiences I can see that we are a at least 15 years behind," she said.

"We are very much like the United States was 15 years ago. They would see a one-size-fits all strategy works well and is more cost affective.

"But today the United States is very, very different."

Stephen Bucknall runs the F.R.M model agency in Melbourne and says he successfully promotes ethnic models.

He says the fashion industry is starting to show signs of change and some Indigenous and ethnic models are breaking through.

"There is work for non-Anglo models. I've proven it time and time again," he said.

"In the last month I've had a Sudanese girl on two covers of magazines.

"I've had one Chinese girl who's just shot a worldwide campaign for pioneer sound systems and if you look on TV you will see quite a few Asian girls filtering in.

"It is changing but its taking longer here to change than in the rest of the world."

But Ms Markson says Australian advertising agencies are dominated by older white men who are out of touch with a new generation of younger women.

"Young women understand that our culture is diverse and they want to see that reflected in fashion advertising they don't want to see the same white and blonde look," she said.

"Fashion advertisers are 100 per cent out of touch and they need to change in order to encourage people to buy their cloths and spend money on their products."

Ms Nandkeolyar says Australian advertisers and fashion companies are missing key niche markets in Australia and especially among younger consumers.

"You just have to look around you. Look at the mixed dating," she said.

"That's happening, a Chinese man dating an Australian woman or an Indian man dating a Chinese girl and I'm seeing that all the time now.

"That's why I'm saying we are 15 years behind, its going to happen. They will be more accepting and more inclusive because this is their reality, this is their lifestyle now."



Taken from HERE.

29 comments:

  1. 23 ethnic models out of 1100: this is like nothing. But I believe in the “invisible hand” in the market and I think that the market sooner or later will recover itself. New companies might emerge or enter the market developing newer and more attractive marketing and advertising strategies and therefore force the other companies in the market to adapt. Of course, it is an issue to discuss and maybe existing companies have a reason to think about it and might change their advertising but this is not necessary as long as nobody forces them to do so.
    However this article is in my opinion a little bit contradictory. First it cites the consumer psychologist: ”[…] the fashion industry and Australian advertisers are not racist and are simply responding to consumer” and then it says that advertising agencies are “out of touch with a new generation of younger women” .

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  2. Being minority is unique and rare, and people would like to see something different than what they usually see on the streets or new carpets. Many ethnic models made their career to the success point, such as Chanel Iman. Her parents came from two different continents, her father came from South Africa and her mother came from South Korea. Although her career beginning wasn't as smooth as now, we can see how much she struggled for success.

    It’s funny, I think, when agencies or media only want to show something very mainstream to the people. They desperately need something new, unique, and different. Minority people could give it to them. And in this case for example, ethnic models.

    I did some research about this topic, and I found out that approximately 22 hours ago (from when I post this comment), ethnic models faced ‘catwalk discrimination’, because of their backgrounds.

    I am sure that as the time goes by, people in Australia will realize that they are also ethnics, as the article mentioned above, a quarter of them were born overseas. And I hope there will be no discrimination towards ethnic people, not only models. Yes we can say that today is a modern world, no one cares about what color your skin is, but with discriminating ethnic people, I can say that we are still racists. They are human too, they are like us.

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  3. Ah yes, a classic chicken-or-egg situation. Which one is more influenced from the first place? The consumer’s point of view regarding the models, or from the way where advertisers viewed the models in the first place? I say this because advertisers have a huge role in forming the public perception on what to like and what to not. Perhaps the advertisers claimed that it’s the consumers that they’re responding to, but what have not been explored yet is on how advertisers used models in the past, and whether advertisers have tried using models from different ethnic backgrounds in the past. These historical data might give use a more accurate view on what actually happened.

    Regardless, we also need to recognize the existence of niche markets. These ‘niche markets’, in the face of globalization will grow in the future, and might as well change the way advertisers use models forever, once companies know where the money are shifting towards to.

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  4. Racism is usually happen in Australia especially to the black ethnic. I know this case is just booming in several week ago. Even the agency said that they rejected some beautiful models from China and Asia. By did it, I think the agency must be get lost because the models could be make high profit to them.
    In my opinion, the statement that claim ethnic models are often told they will not get work in Australia and agency are reluctant to use them is not make sense. I think if the ethnic models who have good quality and choose the appropriate agency that will accepted them, they will be a great models in Australia no matter what the ethnic.
    Australia actually is popular enough to its fashion. It usually being a trendsetter to the other country especially Indonesia. But if this happened continously, I'm afraid that Australia's fashion will step backward. Because someday, ethnic models maybe will make a great advertising to make fashion of Australia more popular than now. Australia should erase the racism in their country for shake of itself.

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  5. When i read this article, the first thing that popped in my mind was ‘what a racist’. They do not want to hire ethnic models or models from non-western. Maybe it is true that they just follow the demand of the market, but aren’t white-blonde models too mainstream nowadays? Also are the demanders only ‘white’ people? I think Australians are multi ethnics. They also have chinesse, indian, and aborigin descent that must be very proud and buy the products that are modelled by those ethnic models. It is such a pity that racism still exists nowadays. Someone once told me that ‘educated people should not be racist’. So it means that there are a lot of un-educated people in this world.
    Personally, I actually prefer ethnic models. It is not that I am racist, but I think ethnic models looks more unique compared to the ‘usual’ model. Well, beauty is relative. I cannot force other people to say that ethnic model is more beautiful. All models are beautiful in their own way.

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  6. Hello, my name is Heza Ramanda and I would like to give my comment on this topic.
    I have read the article above, and judging from it, I can assume that racism occurred in Australia. There are a lot of beautiful black, or Asian models available but the agencies are reluctant to use them. And why racism? Why does race can prevent someone from being a model on the first place? In my own opinion, there is no reason available for someone to be racist. We are all humans. And diversity may occur. And I think, the only way to stop this racist problem, is by plant the lesson of accepting diversity to everyone. Because discrimination that is caused by race, is not relevant for civilized society, like we have. Everyone have the right to be treated nicely. No matter what race or where they came from.
    And I guess that is all. Thank you.

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  7. What I know about the modelling industry, especially those for high fashion ones, is that they only care about two things: Models who take good photographs and models who are commercial. Each fashion brands will have different standards on choosing their models. Some labels look for skinny models, some look for the curvy ones and others may look for the ones with quirky looks. However, all labels have one common thing in searching for models: They all want models that can represent their brand and meet with their consumer’s demands.
    As the article has stated that the modelling industry in the US is very different with the one in Australia. You can look at the contestants of America’s Next Top Model and Australia’s Next Top Model for instance. In America’s NTM, the contestants show more varieties, some of the winners were even ethnic models. On the other hand, all the winners of Australia’s NTM were all typical Caucasian models.
    Regarding this issue, I personally think that Australia’s fashion industries have to show more varieties. If they keep on using the usual types of models, the industry will just fall flat. Ethnic models will give that something extra to the industry: Fresh quality.

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  8. I’ve seen my girl friends watching top model’s competition and magazine covers, and media only show white skinned, blond hair models, and rarely show other gorgeous girls from Jamaica, or Sudan, or any other exotic country.
    What’s wrong with them not embracing the beauty from the east, or maybe from the Africa? Is it because of the stereotype? Then we are all still racist. If they have the right potential, and they have the will to improve their skills, I think nothing is wrong with using ethnic models.
    Well I heard some news not only in Australia, but also happen in Europe and America continent. Many designers won’t use ethnic models that don’t represent the stereotype of the country. In China they like Chinese models, in Indonesia they prefer Indonesian models, and so on.
    This kind of problem doesn’t only happen in the modeling world, but anywhere possible. I really hope that Australia model market will soon recover and improve as they start to open their minds about hiring ethnic models—if they deserve the job.

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  9. Well, I just know that Australia wont sell ethnics model. Because what I saw on Australia Next Top Model, they have like a couple of black women and few Asians. And I was a bit shocked to know this news. I mean, what’s the different between all of us? We’re all human, we eat the same food, and we live in the same country. Is it our skin that makes us different? Does it disturb you to see the black and the Asian on the catwalk?
    I’d rather to see something varied. White girl, blonde girl, skinny girl, they’re just too many! I saw them every time I watched fashion week on YouTube. Does it disturb you to see the black?
    Their skin or their background doesn’t determine a good commercial model. I’d like to see a model that is fit (not skinny like the anorexia girls), knows how to walk on catwalk, and knows how to get a good photograph. If the model is white, Blondie, but skinny as hell, who’s going to like it?
    So, in my opinion, it’s not about how western you are, but how good you can show the world that you are good at modeling.

    -Jeka

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  10. When I read the sentence “Black, Asian or ethnic models don’t sell here” it feels like there is a rejection of a segment of race in that department. In my honest opinion, these modeling agencies are trying to be the best agencies by only hiring those with certain race, basically the agency believes that these are the colors that sells to the public and that is what they wanted to see. This is in fact an indirect discrimination towards the different physicality of human that tries to be in the modeling department. Again, in my opinion everybody deserves the spotlight of being a model if she earns it. Doesn’t matter what ethnic background, what race, what color they come from, as long as she has the prestige to do it, then why not? I think that it is really unfair, being born what you are, but you cannot excel in what you want to do because people think of you lowly.

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  11. Many magazines seems to have the “beauty concept”. They do want models that have all the required aspects. The magazines editor thinks that if they have the perfect model, it will increase the income of the magazines. The increase of income is caused by the increase of the magazines sold. If the magazines have the perfect model, many people will buy it because they like it. That is why, the discrimination of ethnic models is keep going as time goes by. The ethnics model in Australia usually born overseas because they feel like they are not being well-respected.
    But, in my opinion, being different is special and unique. Sometimes people feel bored about something common. That is why, people want to see the new things or the new trend in daily life, the ethnic model. The ethnic models can give the brand new thing instead of the old way of thinking.
    In this modern era, maybe not many people care about your ethnics, but I believe in our daily life, the ethnics discrimination has been ingrained. I do disagree for the discrimination, because we are all beautiful in our way. So, ugly or beautiful, is just about how people judge the others. Love your self just the way you are. As time goes by, many people will realize that all people is unique and special.

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  12. Wow I don’t know that Australia is still have a major problem in racism, I thought modern country like Australia didn’t bother anymore about ethnic or such thing. I mean, I’ve already seen some tv shows around the world related to modeling and I thought that Australia is one of the country that don’t have racism problem in society, especially due the high levels in immigrants in that country. Some modeling tv shows like American next top model have a lot of non-Anglo saxon model, and they are very beautiful indeed. Even sometimes their models that came from Africa, Middle East, or Asian reflecting more about their culture more than anglo-saxon itself for me. I’m so surprised with the statement of the advertiser due the lack of ethnic models in Australia just simply because the demand of the markets. So that mean we can say that the majority of Australian people still don’t respect the differences right? I hope that wasn’t true at all.

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  13. I would not say that Australia’s fashion industry suffers from high discrimination only because there are few models of another ethic background. Maybe the consumer psychologist is right: “the fashion industry and Australian advertisers are not racist and are simply responding to consumers”. Maybe the majority of customers prefer “western” looking models, but this will also change rapidly during the next years, as Australia’s population will become more and more diverse.
    But I think that diversity – also or especially - in the fashion industry is important. For fashion labels it would be a good opportunity to differentiate from others by using models who look different from the majority of models. Models with different ethical background can capture the attention of customers very fast. However, for the Australian case I think that the problem will be solved within the next few years when even model agencies and fashion companies find out that diversity is good and can even be to their advantage.

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  14. I would like to give my comment in this article.
    Honestly, in marketing we need some good models to increase of people interest on a product. But I'm not saying that ethnics impacted to marketing, for example, if we sell something, we need that something different from another one. Just like that, many ethnics can make our product seems different.

    In my opinion, Australia must give more respect for ethnics, give them some chance showing their passions on modeling, different makes unite, that what I’m going to say. For example, like in Indonesia, ethnics can make unite, such a Javanese guy who marry a Bataknese girl, some kind like they, I hope it can be happened in Australia.

    I hope, as the years go by, Australia could give another chance to Chinese or an Indian models, because if there is something new or different, it would be more attractive.
    Thank you for reading.

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  15. I’ve just found out about this fact through the article, that they don’t use people from different backgrounds to sell products in Australia. I don’t really understand why they do that. I see a really small number of models that come from different backgrounds in Australia. I personally don’t buy a product only because it is advertised by people that I adore and they are from the same race as me. It is a big no. I buy the product because the product is good. That’s all. I think who ever that advertising it doesn’t really matter. Whether he is black, white, or Asian, or whatever. I don’t see any difference in it. I think, models should be chosen according to their talents, not their backgrounds. It is not fair to judge someone based on their backgrounds, because we are all the same, we are all human being, we are all born in this world, and we are all living in this world. Let’s view everything in this world in a positive way. Let’s be unite despite of the differences.

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  16. Honestly, through trying to understand what actually the article’s about, there are only Tyra Banks and Naomi Campbell that fulfill my imagination. For me, they have showed to the world as the most popular and success black model in international runaway, and also ever titled as the highest paid black model during their active career. Although we know at the beginning of their professional debute, people around the world are intrigued about their ethnicity. In fact, when Tyra’s first appearance as the presenter of American’s Next Top Model more than fourty six thousands of people worldwide who google the phrase “Tyra Banks ethnicity.” Talk about the catwalk discrimination related to the ethnic background of Australia's models, totally change most of people perpective about modelling scene, for the reason because today there are many black, latin, asian even mixed ethnicity models are reperesenting the success of being international model for several top brands; like Chanel Iman as one of the Victorian Secret’s angel. She is an African-American, also half Korean, she looks different so that’s why make her more attractive. People said if Iman is the pioneer of colored models returning in the fashion scene today. Whatever the reasons, the issue about “Ethnic models won’t sell in Australia” make us need to question, does the modeling industry allow for different races, ethnicities and nationalities to be represented on an equal level? If it is not, we’ll never felt the internationalism anymore in catwalks. Absolutely the discrimination toward ethnic models will make them insecure about their looks, whereas they are very talented.

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  17. Agreeing with Enrico Shirvariandrya’s comment, I am also surprised that Australia, which is a developed country and far more developed than Indonesia still disputing ethnicity or race. Indonesia, classified as developing countries doesn’t dispute racist, why Australia still?
    I agree, if the model is capable from non - Anglo Saxon, that fact must be accepted. However, if they are more capable in physical and inner beauty , better pick non Anglo-Saxon race rather than fashion indusrty won’t run anymore . I also think that in the modeling industry, there’s no longer known racist , but Australia which also held Australia 's Next Top Model , there are still have racist issue , although not from Australia 's Next Top Model itself.
    " That’s happening, a Chinese mandating an Australian woman or an Indian man dating a Chinese girl and I'm seeing that all the time now.
    See? Racist problems seem to no longer be a barrier to communicate, or to compete and be the best. Briefly, we are all the same.

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  18. I am really surprised that advertisers are claiming “they (we) are simply responding to the demands of Australian consumers”. How do they define a typical Australian consumer, especially in terms of fashion? I somehow doubt that Australian consumers would not respond to “ethnic” models. I have visited Sydney during the semester break and did not notice any tremendous differences that would make me say that “Australia is 15 years behind the U.S.” Perhaps you have to have more insight about the marketing and fashion industry, but I am really not sure why consumer attitudes are supposed to be that narrow in terms of models. Perhaps this issue is more related to smaller cities or more rural areas, but I believe the same would apply for the U.S. I think it would be really interesting to conduct our own research on this topic, and to get results, especially to understand the consumer’s point of view.

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  19. That Ms. Markson’s views about Australian advertising agencies were dominated by older generation who are outdated to current market trend and needs. That’s why Australia modeling tends to assigned certain races, which are fit to their assumption to what is attractive and sell-able model about. While it is known that this industry is so dynamic. We can see in global trend, that ethnicity even can add artistic value towards advertorial. But to called that this situation as catwalk or model discrimination, in my opinion it is a premature judgment. Instead, this situation is caused by modeling-industry’s failure in adjusting their views and knowledge to the market demand and especially to global modern trend.

    Those ‘oldies agency’ shall know by now that Australian population is more diverse, specifically mean different concept on what is sell-able figure in product advertisement. Black, brown or yellow models are then to be considered, as how it is the market structure in Australia nowadays. Beside, manufacture industry are likely targeting their sell and promotion into wider community
    or even at international scope.

    Moreover, to associate between model race and successful product promotion, I believe a depth study need to be done. Mostly, towards new generation perspective, as they are the potential buyer. Although in my personal opinion, these days, consumers are barely to see model race as important part of their purchasing making decision, maybe not at all anymore.

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  20. The first thought that came to my mind after reading the title is ‘yeah it’s unsurprising’. There must be some places out there that still being racist. We can’t deny that racism still exists even in some countries that have been declaring their respect towards other races.
    As what the speaker’s said in the article, the agency and the brand just tried to fulfill the consumer’s demand. In this case, the consumers are easily attracted to white people, so that’s why the ethnic models won’t be used in the commercial event as many as the white one. I think it makes sense.
    Even in Indonesia the demand of models with some kind of races determine by how they attract the consumer. In 18 years of my life I saw some changes in Indonesia’s entertainment industry. There was a time that Indonesian actress and actor were filled by people who are a descendant of white-people. But, when the China’s drama became more popular in Indonesia like “Meteor Garden”, there were many actors and actress with oriental facial features.
    And, with the Korean wave nowadays, I think the Korean models would get some benefit for his/ her jobs in Australia. It will open a new gate for their careers and also new era in Australia’s entertainment industry.

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  21. While some people think that it’s racism, I think it has nothing to do at all with racism. The agencies are just trying to fulfill the market demand. Racism is more about how they treat people, not about their preference in choosing models. Australians prefer white and blonde looks rather than the ethnic ones so the agencies put those criteria as their standard in choosing models, as simple as that. It might be the people in the market who are racist, but I can’t say nothing more about it because we need more research and evidence to make sure whether the people are racist or they just simply prefer white models. Even though it’s not a good or promising place to ethnic models (compared to other countries who adore ethnic models),it is written above that although the market demands more white and blonde models, the market is changing but it takes a longer time than in the rest of the world. It is also said that people will be more accepting and more inclusive because the mixed dating is happening, and it can count as their lifestyle now.

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  22. To be honest, I just knew a little about modeling world, but I get interested when I read the headline of this article. What makes me curious is why ethnic models don’t sell in Australia. As much as I know, the industry model is one of the though industry. You can stand at the top today but you can fall down to the very bottom the next day. What I think is, this reality also applies in the modeling agencies. It is very hard for them to gain trust from their consumer and keep their agencies develop. This gives an impact to the model that they want to have in their agencies because if they gave the wrong impression, it is possible that they will lose the trust and fell down. The problem I guess will be the bravery to take the game one step higher, to think outside the box and put a risk to give a change, but many agencies fell that it is too risky and there’s no guarantee that the ethnic model they have chosen can impress the customer so they try to play it safe and the result is they reject the ethnic model.

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  23. In this era, I don’t think that people should discriminate other people by their ethnicity. This is a modern era that people are required to be more open-minded instead of glorifying their own ethnicity. United States used to be a racist country that discriminated black people, but after it accepts ethnic differences, it turns out to be a more powerful country. I think it is caused by the country’s ability to find more potential people by not brushing aside their citizen regarding to their ethnicity. The real example is that the famous United States singers are black people; their voices are fascinating, their songs are incredible. By not discriminating them, we all can enjoy the black people’s entertainment. What I’m trying to say is that we should seek for people’s potential instead of their ethnicity. As long as they have potential then why not? It is a shame that such a developed country like Australia has this kind of racialism matter.

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  24. This article caught my attention, because I love watching fashion channels on TV or fashion reality show like ‘America’s Next Top Model’ or ‘Asia’s Next Top Model on Starworld Channel with my mother years back then. Now, my house in Jogjakarta doesn’t capable with TV cable. “Ethnic marketing experts say that Australia is 15 years behind the rest of the world when it comes to using people from different backgrounds to sell products.” and “They have to tell her the beautiful truth that she just won't find full-time work in Australia and it's not worth her while. Black, Asian or ethnic models don't sell here” It’s very sad to know that Ethnic models don’t have opportunity as big as any other models. This is already 2013, people. I think people should be more open-minded. Many races will look at their advertisements. And they can stop using their products if they continue using only blonde Caucasian. "We looked at the major modeling agencies in Australia and in total there was 1,100 models," Ms. Markson said. But only a handful are from an ethnic background. There were literally only 16 Chinese models and seven Indigenous models." Models from different races are unique and as beautiful as blonde Caucasian models. Tyra Banks who is the founder of ‘America’s Next Top Model’ always make sure that in one cycle there will be so many models with different races and ethnics, white, beige, or black skinned, narrow or ox-eyed. Like this statement says, “But today the United States is very, very different.” Thank you for reading.

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  25. For this case, this is what we called as the racism. The evidence is that the advertising agencies do not take and promote the ethnic, Asian, and Black models, but they only take and promote the white blonde ones instead. I do not think it is right. I know they are different. They might have different type of cheeks bones, different body shapes, skin tone, and height. But I think it is the opposite. I think being ethnic and different is a good thing. It does not mean, when they are different then they worth nothing. The advertising agencies know nothing about them, they do not know yet about those models ability. Do they have a clue how good the models are? Do they know a thing about the models ability in modeling? No, right? The models might have a lot of experiences in modeling and they might sell the advertising agencies name in the fashion industry and they might have some others potential in order to increase their brands, and stuff. So I think, with being racist they may lose some opportunity in this industry.

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  26. Ethnic models are often discriminated because the world stereotype of beauty is mainly pictured as Anglo. Let’s face it, we see the television, Internet, or magazines, and we see most of the featured artist or models are the typical white, having a blonde or brown hair. I myself can’t deny that sometimes I hope that I could be as pretty as them, or even born as Anglo. However I realized that there are many beautiful ethnic models that actually earned themselves a big name in the fashion industry, particularly in the USA. Australia modeling agencies should actually start recruiting ethnic models because yes, they are left behind compared to the USA or Europe. Moreover, they should notice that there are plenty ethnic immigrants from all around the world moving to Australia for education, job-related purpose, or simply finding a better place to live. The niche market of the not-so-minor population is not effectively executed due to this. By start hiring ethnic models, they may be able to enhance profit from the increased demand of the rising population of ethnics.

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  27. I was hoping there were statistical prove to why advertisement and modeling agencies think that ethnic models don’t sell in Australia. Do consumers buy less number of clothing if models were ethnic? Do consumers tend to ignore advertisements if the models were ethnic? Did it start because a major brand doesn’t use ethnic models and everyone started with the trend?

    Twenty-three ethnic models out of over one thousand models. That clearly shows a part of racism and inequality happening in the industry. Even though they are not discriminating colored people in real life, but they are still indirectly discriminating ethic models. Like what everyone said in the comments above, shows like America’s Next Top Model have Hispanic, black, and Asian models. Their exoticness sells. I wonder if the 23 models are fashion or commercial models. Because that would give a more clear understanding, because they obviously have different market segments.

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  28. I do not understand why racist acts in modern times is often happens, I think all races are beautiful, we may not discriminate based on race, this is already a major problem in the world since long time ago, even today there are still many events occur discrimination based on race, we as a modern society should stop judging things based on race, the world is created with a lot of difference, the difference was pretty, a variety of races and cultures, we should be able to accept the plurality's happening in this world, we must not be selfish and want to be viewed as superior race than other races. Problems like this should soon be eliminated so that we can all unite regardless of the personal background, I'm sure if we live more gently and not to differentiate between one another so we can all live happily together in this difference.

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